As SoundOff grows, it will become an efficient way to source authentic content responding to a given question. Because the questions are scarce, and because some people have a need to source specific authentic content, we expect influence over the questions to become valuable.
The traditional social media approach is to sell ads and sponsorships, but we believe SoundOff's question selection is central to the platform's culture, which is best stewarded by the community at large.
A public market for voting power will allow users and partners to select questions together to maximize SoundOff's short- and long-term value. This voting market will replace the current system of question upvoting.